Since ChatGPT burst on to the scene in November 2022, there has been an unprecedented explosion of the use of generative AI across a wide range of fields and industries. The alcoholic drinks industry is no different. In this blog, we take a look at the generative AI phenomenon and how drinks businesses can use it to improve their marketing offer.

What do we mean by generative AI?

Generative AI, according to Perplexity AI, is as a type of artificial intelligence that creates new content, such as images and text, based on the patterns and data it has been trained on. It pulls information from a range of available sources and, in the case of text creation, mimics human language patterns, to generate content that appears to have been written by a human writer.

How can drinks businesses use generative AI to improve their marketing offer?

Generative AI has the potential to be an invaluable tool when it comes to creating new and engaging content for different audiences. This includes website content, emails, social media posts and magazine articles such as this one.

What are the potential challenges or limitations in using generative AI?

While generative AI does offer all businesses exciting possibilities, it is important to be mindful of its limitations. AI should complement and enhance human creativity, not replace it. Content creation is an iterative process, requiring time and effort to refine and enhance the generated content. Users need to make sure that the author’s “voice” sounds both human-like and personal to the reader. It is also important to continue to collaborate with your business’s experts even if you do make use of generative AI tools. This will ensure that the content is factually correct and has the right content and tone that will appeal to your target audience.

How does Bevica utilise the power of generative AI?

Powered by Microsoft Dynamics 365 Business Central, Bevica includes access to the Microsoft Dynamics 365 Copilot, the world’s first ERP copilot. Business Central users now have the power to create AI-powered marketing text (product descriptions for items that they sell. With the click of a button, Copilot generates text that’s engaging and creative and that highlights key attributes of a specific item.

Later this year, Bevica users will find it easier to get help and search for records in the system when Copilot’s conversational chat functionality is introduced into the product.

How to find out more about Bevica?

To find out more about Bevica and how it could help modernise and improve your business processes and productivity, book a demo with one of our expert team today.